Sure, we like to be recognized for good work, but we don’t let it go to our heads
Awards are fine, but in reality, there are no awards given for how much sales a campaign generated for the client. Awards are usually a popularity game chaired by ever-inflated egos recognizing other egos in a funny kind of pat-on-the-back party. Awards may give you, the business owner, a feeling of confidence about choosing Deal Design as your agency. But, the real measure of success if how well our creative work performs for your brand. If they gave awards based on performance, we’d have to build a whole new building just to house the trophies. The funny thing is, the most effective campaigns rarely win any awards.
